The Ala Carting of Video on the Net – Will it lead to disaster ?
Craig Moffett of Bernstein Research spelt an astonishing report gentled And Straight off for the News…The Emperor Has No Clothes”. If you can catch a copy, interpret it. Starting with the unsatisfying but waited news that journalism is no longer a service consumers want to pay for, he travels on to the problems presenting Internet video. He does a far best job than I of all time did explicating the failings of Internet video and the expectation of liberal content. This is the report I bid I had blogged.
From the report:
Ironically, we are headed up down the same self-destructive road for other kinds of traditional media,as good. Five years into the video-over-the-Internet revolution, we have got word two things. For the first time; consumers won”t pay for content on the web, so it will have to be ad supported. And second; it won”t be ad supported.
In the cable TV network world, half of all revenues come from affiliate (carriage) fees paid by the Comcasts and
DirecTVs of the world. The other half comes from promoting. But in the TV world, a distinctive half hour show bears out an ad load of about 8 minutes.
On the web, other evidence intimates that consumers will tune up out – click off – if they are haled to see more than 30 seconds or indeed of publicising up front, and peradventure another 90 seconds of advertising over the next thirty minutes. Hulu.com, for example, which has already been lionized by many as the future of TV, dishs two minutes of advertising for every 22 minutes of programming(i.
e. the programming duration of a distinctive half hour show from television). Arrogating selfsame CPMs for web video and TV, and after accounting for turned a loss affiliate fees, a 30 narrow program on the web with two minutes of advertising paies around 1/8th as much revenue per viewer. (more…)
Yesterday my coworkers redecorated my office. Pictures in this blog entry are photos of their work. Funnily enough, I felt myself quite appreciative of their act of vandalism.
Many who cognise me would affirm that I have nothing to sound off roughly. And they would be right. My life has been filled with blessings of all kinds, for which I am truly grateful. I am a written author. Most would see me financially successful. I am in a career where I love my work.